These are two pieces for the brazilian dark beer "Xingu". They are part of the ad campaign "Get out of the obvious" created by the agency Talent.

The films were constructed based on a non-obvious reading of light. By swapping the lighter colors for the darker ones, the dark beer shows up as the light-emitting source of the situations shown.

The characters are inspired in the illustrations from the artist Herbert Baglione and the films were produced in collaboration with Lobo / Vetor Zero.

Title: Bar   
Agency: Talent 
Announcer / Product: Femsa / Xingu
Client Contact: Erick Sobral Machado, Marcel Bonzo
Creative team: João Livi, Leo Macias, Fabio Rodrigues, Guigo Oliva
Creative director: João Livi
Media:  Moacyr Guimarães, Telma Nemo
Graphic production: Marcos Tsuda, Diogo Piccinino
Production/film: Vetor Zero
Direction/film: Nando Cohen
Animation: Paulo Muppet, Luciana Eguti
Assistant Animators: Ana Paula Indalêncio, Ana Rocha, Antonio Linhares, Gustavo Teixeira, Rafael Gallardo, William Iamazi Ferro
Compositing and post-production: Vetor Zero
Production/sound: Raw Produtora de Audio
Client approval: Riccardo Morici, Marcelo Liberado
Illustration: Herbert Baglione

2008