Made for the web and exhibited at Brazil's biggest transport convention, "Truck" is the first in a series of two films created by agency Salem for the Bank Mercedes-Benz.

A mini road movie in its first half, the film draws a parallel between the benefits of the Mercedes' vehicles and the benefits offered by the bank of same name.

We had the pleasure of working with the talented illustrator Leo Gibran in some of the backgounds design.

Title: “Truck”
Client: Bank Mercedes-Benz
Product: Institutional
Agency: Salem
Art Direction: Daniel Marino
Script: Rodolfo Monteiro
Creative Supervisor: Thiago Belini, Marinho Telles
Creative Direction: Marcio Salem
Art Buyer: Eduardo de Almeida
Client Contact: Patrícia Aloi

Production: Birdo
Direction: Luciana Eguti and Paulo Muppet
Executive Production: Luciana Eguti and Paulo Muppet
Character Design: Pedro Eboli
Background Design: Rafael Gallardo, Leo Gibran
Character Animation: Antonio Linhares, Luciana Eguti, Pedro Eboli, Rafael Gallardo, William Iamazi Ferro
Animation Assistant: Fernando Finamore
Compositing: Luciana Eguti, Paulo Muppet, Antonio Linhares
Music and Sound Design: Felipe Grytz - Varanda Trilhas Sonoras

2009